Social Media Executive

Location: Johar Town, Lahore
Job Type: Full-Time | On-Site
Working Hours: 10:00 AM – 7:00 PM
Experience: 8 Months – 1.5 Years

About the Role

We are looking for a creative, proactive, and social-media-savvy Social Media Executive to join our team. The ideal candidate should have hands-on experience in managing social media platforms, creating engaging content, and developing content strategies for brand growth.

The candidate must have practical experience in creating content for technical/IT-related businesses or services and should be able to understand technical concepts and convert them into simple, engaging, and audience-friendly content.

Key Responsibilities

• Manage and maintain the company's social media presence across platforms including LinkedIn, Facebook, Instagram, and other relevant channels.
• Develop and execute engaging social media content aligned with the company's brand and marketing objectives.
• Create content for technical and IT-related topics, including software development, web development, technologies, digital solutions, and industry trends.
• Convert complex technical concepts into simple, creative, and engaging social media content.
• Plan and maintain a consistent social media content calendar.
• Write captions, post copy, campaign content, and other social media communications.
• Coordinate with technical and marketing teams to gather relevant information and develop accurate content.
• Research industry trends, competitor activities, trending topics, and relevant content opportunities.
• Monitor audience engagement, comments, messages, and overall community interaction.
• Track social media performance and analyze key metrics to identify areas for improvement.
• Assist in developing and executing social media campaigns for brand awareness, engagement, and lead generation.
• Stay updated with changes in social media platforms, trends, content formats, and best practices.

Requirements

• 8 months to 1.5 years of hands-on experience in Social Media Management/Marketing.
• Practical experience in creating technical/IT-related content is required.
• Strong understanding of major social media platforms, particularly LinkedIn.
• Excellent content writing and communication skills.
• Ability to research and understand technical topics.
• Ability to simplify technical information into engaging and easy-to-understand content.
• Good understanding of social media trends, hashtags, engagement strategies, and content formats.
• Basic knowledge of Canva or similar designing tools will be an advantage.
• Basic understanding of social media analytics and performance metrics.
• Creative mindset with strong attention to detail.
• Ability to work independently as well as collaboratively with marketing and technical teams.

Preferred Skills

• Technical Content Writing
• Social Media Management
• LinkedIn Content Creation
• Content Strategy
• Content Calendar Management
• Copywriting
• Social Media Analytics
• Canva
• Trend & Competitor Research
• IT/Software Industry Knowledge

What We Offer

• Professional and collaborative work environment
• Learning and development opportunities
• Exposure to the IT and software industry
• Opportunity to work on technical content and diverse digital campaigns
• Career growth opportunities

How to Apply

Interested candidates who meet the above requirements are encouraged to apply with their updated CV.